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Could you name the complaint costing you the most revenue right now?

Answer fifteen questions about how customer feedback from each channel is read, grouped, valued and brought to the roadmap. See how much of it is synthesised and where it is lost. Runs in your browser. No account, no card, no call.

How feedback is handled today

Answer for how things are today. Runs in your browser. Nothing is sent.

Channels read

Are support tickets reviewed for recurring problems, not only resolved one by one?

Are app store reviews collected in the same place as support tickets?

Are sales call recordings or notes reviewed for product feedback?

Does the product team read churn survey answers?

Are community posts and account manager notes captured where the product team can search them?

Grouped and counted

Is feedback grouped by the underlying problem rather than by keyword tags?

Could you say how many customers raised each of your top problems this quarter?

Is feedback from all channels combined before it is counted?

Revenue attached

Can you say how much revenue the customers raising each problem represent?

Do you know which problems were raised by customers who later churned?

Do you know which problems were raised by customers who later expanded?

Timing and the roadmap

Would a new problem be noticed within weeks, rather than at quarterly review?

Does roadmap discussion start from ranked problems rather than from whoever argues most persuasively?

Can a product manager read the original words behind a theme?

Is one person or team responsible for bringing feedback together?

Answer the questions to see your score. It updates as you go.

Method: yes scores a question in full, partly scores half and no scores nothing. Each is weighted from one to three by how much it affects whether a costly problem gets noticed, and the score is the weighted share, as a percentage. Unanswered questions are left out.

Could you name the complaint costing you the most revenue right now?

Answer fifteen questions about how customer feedback from each channel is read, grouped, valued and brought to the roadmap. See how much of it is synthesised and where it is lost. Runs in your browser. No account, no card, no call.

Open the free tool

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